OmniChannel-IQ
OmniChannel-IQ
___
Turn Paid Digital Marketing Data Into Actionable Intelligence
Aspect Consulting’s OmniChannel-IQ solution helps organizations consolidate paid digital marketing performance, campaign spend, and ROI insights into one customized Power BI dashboard. Built within your existing Microsoft cloud environment, the dashboard brings together data from paid social, paid search, digital media, Google Analytics, CRM, IQVIA, CSV files, and other key data sources giving your team a clear, automated view of what is working.
What the Dashboard Tracks
Aspect’s solution can bring together performance data across:
- Paid social: Facebook, Instagram, LinkedIn, and more
- Paid search: Google Ads, Bing, and keyword-based campaigns
- Digital media: programmatic display, endemic display, online video, and HCP-targeted media
- Google Analytics clicks and visits CRM, IQVIA, CSV, and other third-party data sources
Key KPIs may include impressions, clicks, visits, leads, high-value asset downloads, CTR, CPV, CPL, media spend, conversion tracking, and campaign performance by product, brand, or quarter.
___
Built Around Your Business
Unlike off-the-shelf platforms, Aspect customizes the dashboard to your reporting goals, data environment, brand standards, and stakeholder needs. We work with your team to define KPIs, identify integrations, storyboard the user experience, and build executive-level and channel-specific views that are easy to understand and act on.
___
Why Aspect?
- Flexible Deployment: Deploy your dashboard within your existing Microsoft cloud environment to maintain control of your data, reporting, and infrastructure OR work with Aspect to implement a secure private cloud environment tailored to your organization’s needs.
- Custom-Branded Reporting
Dashboards can be designed to match your brand kit and presentation needs. - Integrated Sales and Marketing Insights
Aspect can connect marketing activity with downstream data sources such as IQVIA, CRM call data, and CSV files to support a more complete view of ROI. - Role-Level Security
Access can be configured by role, team, or report area so users only see the data most relevant to them. - Power BI Flexibility
Because the solution is built in Power BI, internal analysts can access backend data for additional queries and reporting.
Partner with Aspect to transform your omnichannel marketing intelligence strategy with customized analytics, unified campaign reporting, and real-time visibility into marketing performance. We help organizations streamline digital marketing data, uncover actionable insights, and make faster, more informed decisions across every channel.
Ready to simplify campaign reporting and gain a clearer view of marketing ROI?
Contact Aspect Consulting to discuss your omnichannel marketing needs.
